It is obvious Bobrisky is the talk of the town due to his controversial status . Yes , he or she was voted Best Dressed Female of the night , at the premiere of the movie held in Lagos.
The angle we focus here is the Controversial marketing or shock advertising strategy explored to sell the movie. The marketing is a tactic employed to intentionally offend or surprise the audience by violating the norms of social and personal values and morals. The aim is to provoke the audience by stirring their emotion and spark debates.

But when not properly planned, it could go wrong, thereby distracting the audience from the product being tactically advertised. And the brand loses.

Such is the case at the moment. This week, actress Eniola Ajao premiered her movie “Beast of Two Worlds” and the controversial cross-dresser, Bobrisky was awarded ‘Best Dressed Female’, leaving everyone in shock. A lot of ladies found that disrespectful. Awarding a male as Best Female Dressed?

Responding to the controversy around Bobrisky and not the movie, the producer of the movie, Eniola Ajao, said the decision to award Bobrisky was to create controversy around the movie. But she regrets the outcome.

Unfortunately, Bobrisky continues to take the show over the movie. And Femi Adebayo who presented the award has been trolled and called out by netizens over their disappointment.

Next time, plan your controversial marketing strategy with the right PR team. You can’t be the entertainers and still be the professional PR strategist. You should know when to draw the line to save your multimillion naira investments.

Right now, the award has led to exchange of words, trolling and Instagram live shows between Nollywood stars and ladies who feel insulted by the award. No one is talking about the movie title, the cinemas to see it (or is it on Netflix ni?), date of release and all.

There is big lesson here. Showbiz stars, hire an experience Public Relations team!